Winter in northwest China's Xinjiang Uygur Autonomous Region comes alive with vibrant snow-filled activities. In November 2024, the 18th Xinjiang Winter Tourism Industry Trade Expo & Xinjiang Funskiing Festival 2024 grandly kicked off in Urumqi. The event featured 18 major supporting activities and 222 ice and snow tourism and sports events across Xinjiang, attracting countless domestic and foreign tourists.

China’s Xinjiang is located in the golden latitude belt, offering exceptional global ice and snow resources. It boasts a long snow season, excellent snow quality, and significant ski slope drops, providing natural advantages for the development of the ice and snow industry. Currently, Xinjiang is home to 101 ski resorts across 14 prefectures and cities, including six 5S-rated and ten 4S-rated ski resorts, such as Koktokay International Ski Resort, Jiangjun Mountain International Ski Resort, and Jikepulin International Ski Resort. Additionally, professional venues like the Xinjiang Ice Sports Center offer strong support for ice and snow sports, further solidifying Xinjiang's position as a premier destination for winter sports.

To provide tourists with a richer experience, Xinjiang has been actively developing innovative approaches to ice and snow tourism. In the realm of winter sports, Altay Prefecture has hosted high-level events such as the FIS Cross-Country Skiing China City Tour and the Winter Games Around Altai Mountains. For cultural experiences, Bohu County has introduced more than 30 ice and snow activities, including curling and sledge based on the resources of Bosten Lake, and integrated intangible cultural performances into these events, allowing tourists to feel the distinctive Xinjiang folk culture in ice and snow scenes.

As Xinjiang's ice and snow industry continues to grow, its ice and snow equipment manufacturing sector is seizing new opportunities. At the recently concluded 18th Xinjiang Winter Tourism Industry Trade Expo, iceboating products made their debut, highlighting the vitality and immense potential of Xinjiang's ice and snow sector. Boasting abundant ice and snow resources, Xinjiang is poised to become an ideal destination for hosting iceboating competitions and other winter sports events.

According to recent statistics, during the 2023/24 ski season, Xinjiang welcomed over 92.58 million tourists from both domestic and international markets, a 147% year-on-year increase. The region also generated over 106.6 billion RMB (approximately 14.54 billion USD) in tourism revenue, marking a 263.74% year-on-year growth. Xinjiang is rapidly establishing itself as a world-renowned ice and snow tourism destination, showcasing the immense potential and unique charm of its winter economy. Come and experience the magic of Xinjiang's winter season!

Company：huanqiu.com
Contact Person: Yuan Chunxue
Email: yuanchunxue@huanqiu.com
Website: www.huanqiu.com
Telephone: 0086-010-65361101
City: Beijing, China